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Trademark Registration in India

A trademark is a distinctive identifier that sets your business apart. It’s a registered asset safeguarding your brand’s integrity and financial investment. This legal registration empowers you to take action against any attempts to steal or use a confusingly similar mark, ensuring the uniqueness and trustworthiness of your brand.

 
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What Objects May Be Registered as Trademarks?

When considering trademark registration for your brand, it’s essential to identify key elements that resonate with your audience. Here’s a breakdown of what can be trademarked:

1. Name:

  • Product Name: Register the specific names of your products. For example, Apple trademarked “iPod.”
  • Company Name: Most companies register their names as trademarks, like Bajaj.
  • Name/Surname of the Person: If your name is integral to your brand, consider trademarking it. For instance, Shah Rukh Khan has trademarked his name.
  • Abbreviations: Trademarks can also include abbreviations of company or brand names, as seen with BMW.

2. Symbols/Logos:

It’s highly recommended to trademark your logo, as it serves as a visual representation of your brand. Notable examples include Starbucks’ “The Siren.”

3. Tagline:

Register your brand’s tagline as a trademark if you have one. Taglines convey your company’s values; for instance, Nike’s “Just Do It.”

4. Alternatives:

  • Colour Mark: Protect a single color or a group of colors. Cadbury, for example, has trademarked Royal Blue.
  • Sound Mark: If a specific sound is distinctive, it can be registered as a trademark. Nokia registered its iconic sound.
  • Scent Mark: Even scents can be trademarked.

The importance of trademark registration

The significance of trademark registration for a company is undeniable and necessary due to several reasons:

  1. Distinctive Personality:
    • Trademark registration showcases your unique identity, setting your brand apart in the market.
  2. Consumer Loyalty and Trust:
    • It plays a pivotal role in building and strengthening consumer loyalty and trust, emphasizing the reliability of your brand.
  3. Legal Identity Protection:
    • Trademark registration offers legal protection, ensuring the exclusive identity of your brand is safeguarded against unauthorized use.
  4. Inherent Strength:
    • The registration itself becomes a source of strength, establishing your brand’s distinctiveness and reinforcing its position in the industry.
  5. Prevention of Misuse:
    • Crucially, trademark registration acts as a deterrent, preventing the misuse and unauthorized appropriation of your brand’s identity.
Why Choose Us ?

Elevate Your Business with Expert Trademark Registration!

TM Search

We look over the TM directory carefully.

Draft Authorisation

We draft the authorization letter so we can register your trademark for you.

Determine Class

Our professionals assist you in determining the classes you should apply for.

Applying

With the Registrar, we complete and apply

Regular Client Update

We inform you frequently till the registration procedure is finished.

Expert Support

Throughout the procedure, you receive the best support, and all of your questions are addressed.